This paper considers the anthropological conception of witch, presents an ethnographic description of some modern witches practicing their religion in the American Midwest, and considers this witchcraft or Wicca as we shall come to call it, in light of the cultural revitalization movement model well known in antropology. Using Ethnographic material on modern American witches, the paper analyzes the limitations of the revitalization movement model's usefulness in understanding group oriented movements. The papet challenges the model's construction of leadership paterns, and offers suggestions for revisions witch render more visible movements with organisational patterns not described by its original formulations.